How to get the most out of the competitor finder
This tool helps you see the full competitive landscape, not just the names you already know.
Start with domain mode to map your entire competitive set
Enter your website in domain mode and pick your primary market. The tool returns every site that ranks for keywords your domain also ranks for, sorted by overlap. This gives you a complete view of who competes with you across your entire keyword footprint, not just a handful of terms you chose.
Look for domains you haven't monitored yet. A site with a high overlap score but no presence in your competitor spreadsheet is a blind spot. Add those domains to your keyword tracking and content analysis queue immediately.
Use keyword mode to find niche and topic-specific rivals
Switch to keyword mode and enter three to five closely related terms that matter to your business. The tool shows you which sites dominate those specific queries, even if they don't compete with you broadly. This is how you find vertical specialists and emerging players who own a narrow slice of your market.
Compare the results to your domain-mode list. Sites that appear in keyword mode but not domain mode are strong in a specific area you might be weak in. Study their content strategy and backlink profile for that topic cluster.
Pay attention to AI overview competitors separately
The tool flags which competitors appear in AI-generated answers. These are often different from the top ten organic results. A site can rank poorly in traditional search but still get cited by ChatGPT or Google AI Overviews if it has authoritative, clearly structured content.
If a competitor appears in AI overviews but you don't, examine how they format their content. Look for concise definitions, numbered steps, comparison tables, and direct answers to common questions. AI models favor content that is easy to extract and recombine.
Run the tool regularly and add it to your Letaido workspace
Competitive landscapes shift. New sites launch, existing competitors expand into your keywords, and AI models update their training data. Run this tool once a month to catch changes early, and compare the results over time to see who is gaining ground.
When you add the competitor finder to a Letaido workspace, you unlock unlimited runs and can pipe the results into other tools like the content brief generator or backlink analyzer. You can also set a custom brand voice so all your competitive research stays consistent with your internal strategy docs.