How to get the most out of the meta description generator
This tool writes meta descriptions that fit Google's display limits and include your keyword, but the best results come from giving it clear input and picking the right variation.
Write a specific topic, not a keyword phrase
The topic field is not a place to paste your keyword five times. Write a short sentence that describes what the page is actually about: 'how to choose running shoes for flat feet' or 'project management software for remote teams'. The tool uses this to understand context and write a description that makes sense to a human.
If you enter something vague like 'shoes' or 'software', you get vague descriptions. If you enter a clear topic, the tool writes descriptions that tell searchers exactly what they will find on your page.
Use the keyword field to keep your SEO signal
The keyword field is optional, but use it if you have a phrase you are optimizing for. The tool will try to include it naturally in the description. After you generate, check the 'has_keyword' flag on each result to see which descriptions actually contain it.
If none of the results include your keyword, your topic and keyword might not align. Try rephrasing the topic to bridge the gap, or pick a keyword that actually fits what the page is about.
Pick the page type that matches your content
A product page description should sound different from a blog post. Select the page type that matches what you are writing for. The tool adjusts the structure and language to fit: product pages get benefit-first language, blog posts get curiosity hooks, service pages get trust signals.
If you are not sure, start with 'landing page' for anything conversion-focused or 'blog post' for informational content. You can always run the tool again with a different type if the first batch does not feel right.
Compare length and readability, not just keyword presence
The tool flags descriptions that are too long or too short, but length is not the only thing that matters. Read each option out loud. Does it sound like something a real person would click? Does it give a reason to visit the page, or does it just repeat the keyword?
Pick the description that balances keyword presence, length, and natural phrasing. A description that is two characters over the limit but reads well will often outperform a perfectly-sized description that sounds robotic. When you add the tool to a Letaido workspace, you can set a custom brand voice so every description sounds like you wrote it.