When a new page matches
Brand and competitor mentions in Slack
When Firehose finds a new page that matches your brand or competitor rules, Letaido posts a short summary to the right Slack channel.
Firehose integration: act on new web mentions
With Letaido's Firehose integration, an AI agent reads each new match from your Firehose.com rules and acts on it in your other apps.
Best Firehose integration jobs to start with
Mention alerts, logging and outreach, checked step by step. Open one to watch it run.
When a new page matches
Every brand mention logged in a sheet
When Firehose matches a new page to your brand rule, Letaido adds a row to your mentions sheet with the site, language and what it says.
When a new page matches
Brand mentions as BuzzStream link prospects
When Firehose finds a new page about your brand on a site rated Domain Rating 40 or more, Letaido adds the site to your BuzzStream outreach project.
When you ask
Start tracking a competitor's mentions
Name a competitor and Letaido writes the Firehose rule for it, after checking your tap doesn't already track it.
Firehose integration options, compared
Four ways to use Firehose.com matches.
| Option | Set up by asking | Reads each page | Runs on its own | No code | Works across your apps |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | Yes |
| Firehose dashboard | Partly | Partly | No | Yes | No |
| Smart Digest | Yes | Partly | Yes | Yes | No |
| Firehose API | No | No | Partly | No | Partly |
Read the full comparison
| Option | How it works | Best for | Watch out for |
|---|---|---|---|
| Letaido AI agent | You describe the job. The agent reads each new matching page, decides where it goes and acts in 64 other apps. | Routing mentions to Slack, a sheet or an outreach list as they appear. | Only new pages. It can't search Firehose's past matches. |
| Firehose dashboard | Watch matches arrive in a live feed and save the ones that matter. | Reviewing matches by hand. | Nothing reaches your other apps unless you export it. |
| Smart Digest | Firehose's own agent tracks a topic and keeps one short report current. | A summary instead of every page. | It writes a report. It doesn't act in your other apps. |
| Firehose API | Developers create taps and rules, then keep a live connection open to receive matches. | Building monitoring into your own product. | Needs developers to build and keep it running. |
How the Firehose integration works
Connect Firehose once. After that, you describe each job in plain English.
-
1Paste your Firehose management key
- 2Ask for a job in a chat, or start from an example above
-
3Approve the first run
Allow all read operations once per app; approve each kind of write once.
-
4Watch the first match in the chat
Save it to run on every new match.
How a Firehose job starts
A new matching page, or you asking.
- When a new page matchesFirehose crawls a page that matches one of your rules, and the job runs when Firehose sends the match.
- When you askType it in a chat, like 'Start tracking Globex', and it runs once.
EventsFirehose events Letaido can react to
- New pages that match a Firehose tap
Setup details
Create a management key
In Firehose, create a management key (it starts with fhm_). It lets Letaido create and manage taps for your organization.
Create a tap
Ask Leta to create a tap, or connect one you already have.
Add your rules
Write rules in Firehose's query language, or ask Leta to add them. Tag each rule, like brand or competitor, so jobs can route matches.
Check the first match
Run the job on the next match in a chat and look at what it did. Then save it to keep running.
Every Firehose action the agent can take
10 actions across taps and rules.
ReadsWrites
Related integrations
Frequently asked
Is this AWS Kinesis Data Firehose? +
No. This page is about Firehose.com, a web monitoring service that streams new pages matching your rules. Letaido doesn't connect to AWS Data Firehose.
How do I connect Firehose to Letaido? +
Create a management key in Firehose and paste it into Letaido. Then ask Leta to create a tap, and Letaido stores the tap token for you, or connect an existing tap with its token.
Which Firehose key do I need? +
A management key, which starts with fhm_, so Letaido can create taps. Each tap then gets its own tap token, which starts with fh_, and Letaido stores it for you.
Can it tell if a page links to my site? +
No. Firehose events include the page URL and its new text, not its links. The BuzzStream job adds sites that mention you so you can check them before reaching out.
What does Firehose's Smart Digest do differently? +
Smart Digest is Firehose's own agent that keeps one summary report on a topic. Letaido acts on each new match in your other apps, like posting it to Slack or adding the site to BuzzStream.
Does Letaido ask before it changes Firehose? +
Allow all read operations once per app; approve each kind of write once.
Act on new web mentions as they appear
Connect Firehose, then ask for a job like "Post new brand and competitor mentions from Firehose to Slack". Leta gets it done the moment something happens, or the moment you ask.
Get LetaidoCreate and manage taps3
Create, update, or delete Firehose taps in your organization.
- Create tap
- Update tap
- Delete tap
Read taps2
List all taps or fetch details of a single Firehose tap.
- List taps
- Get tap
Create and manage rules3
Register, update, or delete Lucene-query rules on a tap.
- Create rule
- Update rule
- Delete rule
Read rules2
List all rules or fetch a single rule registered on a tap.
- List rules
- Get rule