When you ask
Cut wasted spend with negative keywords
Ask for it and the agent finds search terms that spent money without converting, then adds them as negative keywords.
Google Ads integration: an AI agent for your PPC campaigns
Letaido's Google Ads integration gives an AI agent your campaigns and search terms, for reports, negatives and ad drafts, scheduled or on request.
Best Google Ads integration jobs to start with
Checked step by step. Open one to watch it run.
Every Monday at 8am
Weekly Google Ads report in Google Sheets
Every Monday, the agent adds last week's spend, clicks, conversions and cost per conversion for each campaign to your sheet.
Every Monday at 9am
Monday Google Ads recap in Slack
Every Monday, your team gets last week's Google Ads spend and conversions in Slack, with the biggest changes from the week before.
On the 1st of each month
Paid and organic overlap in Google Sheets
Once a month, the agent lists searches you pay for in Google Ads where you already rank in the top three organically.
On the 1st of each month
Monthly Google Ads client report in Google Docs
On the 1st, the agent writes last month's Google Ads results into a new Google Doc: totals, top campaigns and what changed.
When you ask
New search ad for an ad group, paused
Ask for a new ad and the agent reads the ads already running, writes a fresh variant and saves it paused for you to check.
Google Ads integration options, compared
Six ways to connect Google Ads, and where each one fits.
| Option | Set up by asking | Works across your apps | Runs on its own | No code | Changes campaigns |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | Yes |
| Google's own links | No | Partly | Yes | Yes | No |
| Google Ads scripts | No | Partly | Yes | No | Yes |
| Zapier, Make and similar | No | Yes | Yes | Yes | Partly |
| Google Ads API | No | Partly | Yes | No | Yes |
| Google Ads MCP server | No | No | No | Partly | No |
Read the full comparison
| Option | How it works | Best for | Watch out for |
|---|---|---|---|
| Letaido AI agent | You describe the job in plain words. The agent reads campaigns, search terms and ads, adds negatives or paused ads, and works with 64 other apps. | Weekly reports, search term cleanup and paused ad drafts, on a schedule or when you ask. | 65 apps, not thousands. Your Google Cloud project needs Google Ads API access above Test, unless the connect card offers Connect with Google Ads. |
| Google's own links | Link Google Ads to Google Analytics and other Google products. | Sharing conversions and audiences between Google tools. | Google products only. Links share data, they don't do tasks. |
| Google Ads scripts | JavaScript you write in a browser editor inside Google Ads, for campaign changes and outside data. | Rules you can write as code, across many accounts. | Someone has to write and maintain the code. |
| Zapier, Make and similar | Workflows built from Google Ads triggers and actions in a visual editor. | Fixed handoffs between Google Ads and another tool. | You build and fix one workflow per job. |
| Google Ads API | Developers build software on the API for reporting, bidding and account management. | In-house tools for large or complex accounts. | Needs developers, servers and an approved access level. |
| Google Ads MCP server | Google's open source MCP server lets an AI client query your Google Ads data. | Asking questions about performance in a chat. | The current release is read only, and you run it yourself. |
How the Google Ads integration works
Connect Google Ads once. After that, you describe each job in plain English.
-
1Connect Google Ads
- 2Ask for a job in a chat, or start from an example above
-
3Approve the first run
Allow all read operations once per app; approve each kind of write once.
-
4Watch the first run in the chat
Save it to run on a schedule.
How a Google Ads job starts
A schedule starts the job, or you do by asking.
- On a scheduleEvery Monday at 8am for the weekly report, or the 1st of the month for the client Doc.
- When you askType the job in a chat, like cleaning up wasted search terms, and it runs once.
Setup details
Connect Google Ads
If the connect card shows Connect with Google Ads, sign in and approve. Otherwise use your own OAuth client: a Google Cloud web client with the Google Ads API enabled, its client id and secret, and a refresh token for the adwords scope. With your own client, set the consent screen to In production or Internal; Testing tokens expire after 7 days.
Check your API access level
With your own OAuth client, open the Google Ads API page of that Cloud project. New projects start at Test access, which only reaches test accounts, so apply for a higher level first.
Say which account
Name the customer id in the job. For accounts under a manager, add the manager id once and the agent uses it on every call.
Watch the first run
Allow all read operations once per app; approve each kind of write once. Then save it to repeat.
Every Google Ads action the agent can take
37 actions across 11 groups, from search terms to campaigns and ads.
ReadsWrites
Best apps to combine with Google Ads
ActiveCampaignEmail marketing
AhrefsSEO
AirtableProductivity
ApifyData/Scraping
Fireflies.aiMeetings
Google Analytics 4Analytics
Google DocsProductivity
Google DriveProductivity
Google Search ConsoleSEO
Google SheetsProductivity
GranolaMeetings
HubSpotCRM
LinkedIn AdsAdvertising
LumaMeetings
Meta Ads (Facebook & Instagram)Advertising
Microsoft Advertising (Bing Ads)Advertising
NotionProductivity
PostHogAnalytics
SalesforceCRM
SemrushSEO
ShopifyE-commerce
SlackCommunication
WebflowContent/CMS
Related integrations
Frequently asked
How do I connect Google Ads to Letaido? +
If the connect card shows Connect with Google Ads, sign in and approve. If it only shows fields, connect with your own OAuth client: a Google Cloud web client with the Google Ads API enabled, plus a refresh token for the adwords scope. With your own client, set the consent screen to In production or Internal; Testing tokens expire after 7 days.
Does it work with a Google Ads manager account? +
Yes. Add your manager account id, and the agent finds the accounts under it and uses that id on every call to a client account.
Will it change bids or budgets on its own? +
Only if a job asks for it. The jobs above add negatives and save paused ads; none touches bids or budgets. Allow all read operations once per app; approve each kind of write once.
Can a change in Google Ads start a job? +
No. Google Ads jobs run on a schedule, like the Monday report, or when you ask in a chat.
Is there a Google Ads MCP server? +
Yes. Google publishes an open source Google Ads MCP server that you run for an AI client, and the current release is read only. Letaido is not an MCP server. Its own Google Ads connector can also add negatives and paused ads, mixes Google Ads with apps like Google Sheets, and runs on a schedule.
Can ChatGPT use Google Ads data? +
Not through Letaido, and you don't need to: Letaido is its own AI agent. Connect Google Ads to Letaido and ask in the chat, or save the job to run on a schedule.
How is Letaido different from Google Ads scripts? +
Scripts are code you write and maintain inside Google Ads. With Letaido you describe the job in plain words, and it can use 64 other apps, like posting a recap to Slack.
Give your PPC campaigns an AI agent
Connect Google Ads, then ask for a job like "Add wasted search terms as negative keywords". Leta gets it done on your schedule, or the moment you ask.
Get LetaidoRead account and customer info3
Retrieve account details, accessible customer IDs, and the client-account tree under a manager (MCC).
- Get customer
- List accessible customers
- List customer clients
Read campaign performance3
Pull per-account, per-campaign, and search-term performance metrics over any date range.
- Account performance
- Campaign performance
- Search term report
Read ad group and ad performance2
Pull per-ad-group and per-ad performance metrics including impressions, clicks, cost, and conversions.
- Ad group performance
- Ad performance
Read keyword performance2
Pull per-keyword performance metrics and list keyword criteria across ad groups and campaigns.
- Keyword performance
- List keywords
Manage campaigns8
Create, update, pause, enable, or permanently delete campaigns and their budgets.
- Create campaign
- Create campaign budget
- Update campaign
- Update campaign budget
- Set campaign status
- Remove campaign
- Remove campaign budget
- List campaigns
Manage ad groups5
Create, update, pause, enable, list, or permanently delete ad groups within a campaign.
- Create ad group
- Update ad group
- Set ad group status
- Remove ad group
- List ad groups
Manage ads4
Create responsive search ads, change ad status, list ad creatives, or permanently delete ads.
- Create responsive search ad
- Set ad status
- Remove ad
- List ads
Manage keywords2
Add positive or negative keywords to ad groups and campaigns, with optional CPC bids.
- Add keywords
- Add negative keywords
Research keywords1
Generate keyword ideas with search volume, competition, and bid estimates seeded by keywords or a URL.
- Generate keyword ideas
Manage campaign targeting4
Add or exclude location and language targets on a campaign, and list existing campaign-level targeting criteria.
- Add language targets
- Add location targets
- List campaign targeting
- Suggest geo targets
Admin and advanced3
Run custom Google Ads queries and changes that the other actions don't cover.
- API request
- Mutate
- Search