Every day at 8am
New Intercom users added to Mailchimp
Every morning, Leta adds new Intercom users from the past 24 hours to your Mailchimp audience as pending, with their name and an Intercom user tag.
Intercom + Mailchimp integration
Combine Intercom + Mailchimp and move customer conversations into Mailchimp, or audience and campaign data into Intercom. Just ask Letaido's AI agent and watch it do the work.
Best Intercom and Mailchimp integration jobs to start with
Use this Intercom Mailchimp integration to add new users to your audience, bring subscribers and email clicks into Intercom, and pause promos.
When someone subscribes
New Mailchimp subscribers as Intercom leads
When someone subscribes to your Mailchimp audience, Leta finds them in Intercom by email, adds a lead if there's none, and tags them.
Every day at 6am
Intercom plan and company in Mailchimp
Every morning, Leta copies the plan and company of recently updated Intercom users onto their Mailchimp contacts, so you can segment by them.
Every Monday at 9am
Mailchimp clicks as Intercom notes
Every Monday, Leta adds a note to each Intercom contact who clicked last week's Mailchimp campaigns, listing the campaigns and links they clicked.
Every day at 7am
Pause promos during open support chats
Every morning, add a Mailchimp tag to people with an open Intercom conversation and remove it from tagged people who no longer have one, so promo campaigns can leave them out.
Every Friday at 2pm
FAQ email draft from support questions
Every Friday, Leta finds the questions customers asked most in Intercom this week and drafts a Mailchimp FAQ email, sending the test only to you.
Intercom Mailchimp integration options, compared
Intercom's own Mailchimp apps import lists and sync unsubscribes. Leta reads both apps and does the follow-up work.
| Option | New Intercom users into Mailchimp | Support status as Mailchimp tags | Intercom fields on Mailchimp contacts | Email clicks on Intercom contacts | Unsubscribes synced both ways |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | No |
| Intercom's Mailchimp apps | Partly | No | No | No | Yes |
| Zapier | Yes | Yes | Yes | Partly | Yes |
| Skyvia | Yes | No | Yes | No | Partly |
Read the full comparison
| Option | Which way | How it starts | Good for | Keep in mind |
|---|---|---|---|---|
| Letaido AI agent | Both ways, one job at a time | A schedule, a new Mailchimp subscriber, or when you ask | Adding new users with names and tags, new subscribers as Intercom leads, plan and company in merge fields, email clicks as Intercom notes, FAQ email drafts | Not a live sync: Intercom has no triggers in Letaido, so Intercom-side jobs run on a schedule or when you ask. Drafts are never sent for you |
| Intercom's Mailchimp apps | Mostly Mailchimp into Intercom, plus unsubscribes both ways | You run the import once; unsubscribes sync through a Mailchimp webhook you paste in | Importing Mailchimp subscribers into Intercom, keeping unsubscribes matched, collecting signups in the Messenger | The import brings only first name, last name and email, and skips unsubscribed people. The Subscribe app needs a paid Intercom plan |
| Zapier | Both ways, one workflow for each | An Intercom or Mailchimp event, such as a new user, a new lead or a new unsubscribe | Templates such as adding new Intercom users to Mailchimp and updating Intercom users when they unsubscribe in Mailchimp | You map each field yourself, and each successful action step counts as a task on your plan |
| Skyvia | Both ways, as a data import or sync | A schedule, or when you run it | Loading new and changed records between Mailchimp and Intercom with field mapping and filters | A separate data tool priced by records loaded each month. It copies fields; it doesn't read what customers wrote |
Intercom and Mailchimp: the old way vs. Letaido
- 1Filter Intercom for users new in the past 24 hours
- 2Export them as a CSV
- 3Remove the unsubscribed ones
- 4Import the file into your Mailchimp audience
- 5Pick the tag and map the name fields
Every morning at 8am, find the users created in Intercom in the past 24 hours and add them to my Mailchimp audience 'Newsletter' as pending, so Mailchimp sends its confirmation email. Fill in first and last name and tag them 'Intercom user'. Skip anyone without an email or who unsubscribed from emails in Intercom. If they are already in the audience, only add the tag.
Newsletter audience, tab Added this run
[email protected], Maya, Ortiz
[email protected], Theo, Brandt
Theo was already subscribed, so he only got the tag. Jon Bell unsubscribed from emails in Intercom and was skipped.
How Intercom and Mailchimp jobs start
When something happens
A job can start when someone subscribes to your Mailchimp audience, like “New Mailchimp subscribers as Intercom leads”.
On a schedule
Saved as an automation, like these jobs: every day at 8am, every day at 6am or every Monday at 9am.
When you ask
One message, 356 Intercom and Mailchimp actions to draw on.
How to set up the Intercom Mailchimp integration
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1Paste an Intercom access token
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2Paste a Mailchimp API key
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3Approve the first Intercom and Mailchimp run
Allow all read operations once per app; approve each kind of write once.
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4Check the first result in chat
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5Choose when it runs
Every Intercom and Mailchimp action the agent can take
Intercom
14 groups: 83 reads, 84 writes
- Read and search contacts
- Manage tickets
- Track and manage contact events
- 11 more
Update internal article · List newsfeeds · Create conversation · List content import sources
Mailchimp
13 groups: 103 reads, 86 writes
- Build and send campaigns
- Manage e-commerce data
- Read survey results
- 10 more
Add member event · List campaign sub reports · Create connected site · Get authorized app
Frequently asked
Does Intercom integrate with Mailchimp? +
Intercom's own Mailchimp apps import subscribers into Intercom and keep unsubscribes matched. Letaido's AI agent, Leta, uses Intercom and Mailchimp in the same job, and the jobs on this page have been checked step by step.
How do I connect Intercom and Mailchimp to Letaido? +
Paste an Intercom access token and a Mailchimp API key in Letaido, then describe the job in chat, or paste a prompt from a job on this page.
Can it keep Intercom and Mailchimp in sync? +
Not as a live two-way sync. A new Mailchimp subscriber can start a job that adds them to Intercom as a lead. Intercom has no triggers in Letaido, so Intercom-side jobs run on a schedule or when you ask.
Can I add new Intercom users to Mailchimp automatically? +
Yes. Every morning Leta adds the users created in Intercom in the past 24 hours to your audience as pending, with their name and an Intercom user tag, and Mailchimp sends its confirmation email.
What happens to people who unsubscribed? +
Users who unsubscribed from emails in Intercom are skipped. People already in your audience only get the tag, and their subscription status stays as it is.
Do Mailchimp email clicks show up in Intercom? +
Yes. Every Monday Leta adds an internal note to each Intercom contact who clicked last week's Mailchimp campaigns, listing the campaigns and links. Customers never see the notes.
Will it ask before it changes my Mailchimp audience? +
Yes. Allow all read operations once per app; approve each kind of write once.
Put Intercom and Mailchimp to work today
Connect Intercom and Mailchimp, then ask for a job like "Add new Intercom users to our Mailchimp audience every morning". Leta gets it done on your schedule, or the moment you ask.
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