When a checkout completes
New Stripe buyers added to Mailchimp
When a Stripe checkout completes, the agent adds the buyer to Mailchimp with product tags and sends subscribed buyers a purchase event for your journey.
Stripe + Mailchimp integration
Combine Stripe + Mailchimp and move payment data into Mailchimp, or audience and campaign data into Stripe. Just ask Letaido's AI agent and watch it do the work.
Best Stripe and Mailchimp integration jobs to start with
Use this Stripe Mailchimp integration for new buyers, plan and status fields, failed payments, cancellations, trials ending and email activity in Stripe.
When a subscription changes
Stripe plan and status on Mailchimp contacts
When a Stripe subscription starts, changes or ends, the agent writes the customer's plan and subscription status to their Mailchimp contact for segments.
When a payment fails
Failed Stripe payments start a Mailchimp journey
When a Stripe payment fails, the agent tags the customer in Mailchimp and starts your payment reminder journey.
Every morning at 7am
Tag cancelled customers for win-back emails
Every morning, the agent finds subscriptions cancelled in Stripe the day before and tags those customers 'churned' in Mailchimp.
Every morning at 8am
Stripe trials ending soon tagged in Mailchimp
Every morning, the agent tags Mailchimp contacts whose Stripe trial ends in 2 to 3 days, so your conversion journey can email them first.
When a customer is created
Mailchimp activity on new Stripe customers
When a Stripe customer is created, the agent saves their Mailchimp newsletter status, signup source and last clicked campaign on the customer.
Stripe Mailchimp integration options, compared
Mailchimp's Stripe connection runs through a paid Stripe app. Leta runs jobs with your rules.
| Option | Stripe customers into Mailchimp | Tags and events for journeys | Works without you | Applies your own rules | Reacts to a Stripe event |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | Yes |
| Mailchimp for Stripe (Data Mapper) | Yes | Yes | Yes | Partly | Yes |
| Zapier | Yes | Yes | Yes | Yes | Yes |
| CSV export and import | Partly | No | No | No | No |
Read the full comparison
| Option | Which way data goes | How a run begins | Good at | Keep in mind |
|---|---|---|---|---|
| Letaido AI agent | Stripe into Mailchimp as contacts, tags, merge fields and events, and Mailchimp status and last clicked campaign into Stripe customer metadata | A Stripe event such as a completed checkout, a failed payment or a new customer, a set time such as every morning, or a request in chat | New buyers with product tags, plan and status on contacts, payment reminder and win-back tags, trials ending soon, email activity on new customers | Not a store sync: no orders or products in Mailchimp. Stripe events need a webhook endpoint in Stripe and its signing secret in Letaido |
| Mailchimp for Stripe (Data Mapper) | Stripe into Mailchimp: customers, plus purchases and products into a Mailchimp store | Changes in Stripe for the items you turn on, or a manual Sync now | Keeping Stripe customers in one audience, purchase history for segments, set events such as charge failed and invoice paid | A paid Stripe app by This Dot, from $15 a month. Purchase sync needs Pro or Ultimate. Subscription tags are fixed names unless you're on Ultimate |
| Zapier | Stripe into Mailchimp, or back | A Stripe trigger such as New Customer, New Payment, Failed Payment or Canceled Subscription, which fire on each change | Templates such as adding new Stripe customers to a Mailchimp audience or tagging them, with actions like Add/Update Subscriber and Create Custom Event | Each Zap is a set of steps you build and maintain, including the filters or paths that hold your rules, and each successful action step counts as a task |
| CSV export and import | Stripe into Mailchimp, by hand: export customers from Stripe, import the file into an audience | You | A one off move of your customer list, with tags picked during the import | You export, import and match columns again every time. Only import people who agreed to email marketing |
Stripe and Mailchimp: the old way vs. Letaido
- 1Export new Stripe customers
- 2Check who agreed to marketing
- 3Import the CSV to Mailchimp
- 4Tag what each one bought
- 5Repeat after every sale
When a Stripe checkout is completed, add the buyer to my Mailchimp audience 'Customers'. Subscribe them only if they ticked the marketing consent box at checkout, otherwise add them as a non-subscribed contact. If they are already in the audience, keep their status. Tag every buyer 'Stripe customer' plus 'Bought: ' and each product name. For every subscribed buyer, new or already in the audience, send a 'stripe_purchase' event with the products and the total so my onboarding journey starts. Skip checkouts that aren't paid yet.
Contact: Maya Ortiz
Status: Subscribed
Tags: Stripe customer, Bought: Team plan, yearly
How Stripe and Mailchimp jobs start
When something happens
A job can start when a Stripe checkout is completed or a Stripe subscription starts, changes or ends or a Stripe invoice payment fails or is paid or a customer is created in Stripe, like “New Stripe buyers added to Mailchimp”.
On a schedule
Saved as an automation, like these jobs: every morning at 7am or every morning at 8am.
When you ask
One message, 251 Stripe and Mailchimp actions to draw on.
All 11 Stripe events · Mailchimp events Letaido can react to
How to set up the Stripe Mailchimp integration
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1Paste a restricted Stripe key
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2Paste a Mailchimp API key
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3Approve the first Stripe and Mailchimp run
Allow all read operations once per app; approve each kind of write once.
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4Watch the first run in chat
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5Choose when it runs
Every Stripe and Mailchimp action the agent can take
Stripe
11 groups: 27 reads, 35 writes
- Manage coupons and discounts
- Manage subscriptions
- Manage invoices
- 8 more
Cancel subscription schedule · List credit note line items · Delete product · Update credit note
Mailchimp
13 groups: 103 reads, 86 writes
- Read campaign performance
- Manage landing pages
- Admin and advanced
- 10 more
Delete ecommerce store · List audience activity · Get segment · Update ecommerce order line
Frequently asked
Does Stripe integrate with Mailchimp? +
Yes. Mailchimp's own Stripe integration runs through Data Mapper, a paid Stripe app that syncs customers and purchases. With Letaido, Leta runs jobs on both apps with your rules, such as adding new Stripe buyers to your audience with product tags.
How do I connect Stripe and Mailchimp to Letaido? +
Paste a restricted Stripe key and a Mailchimp API key in Letaido, then describe the job in chat, or paste a prompt from a job on this page. Jobs that start on a Stripe event also need a webhook endpoint in Stripe and its signing secret in Letaido.
Can a Stripe purchase start a Mailchimp email? +
Yes, for subscribed contacts. When a Stripe checkout is paid, Leta adds the buyer to your audience and tags what they bought. Only subscribed contacts, new or already in the audience, get a stripe_purchase event, and a Customer Journey you set up in Mailchimp to start on that event sends the email.
Are Stripe buyers subscribed to my marketing emails? +
Only if they ticked the marketing consent box at checkout. Others join as non-subscribed contacts and get no marketing emails. People already in the audience keep their status.
What happens in Mailchimp when a Stripe payment fails? +
On the first failed attempt on an invoice, Leta tags the contact Payment failed and sends a stripe_payment_failed event with the amount, the invoice link and how many of their invoices are failing. When the invoice is paid, the tag comes off unless another invoice is still failing.
Can I see in Stripe which customers are on my Mailchimp list? +
Yes. When a customer is created in Stripe, Leta looks them up in your audience and saves their newsletter status, signup date, signup source and last clicked campaign as metadata on the customer. Their other metadata is kept.
Is it a live sync between Stripe and Mailchimp? +
No. Leta writes contacts, tags, merge fields and events in Mailchimp, not orders or products in a Mailchimp store, and only metadata on new Stripe customers. Stripe events start most jobs; trials ending and cancellations run on a schedule.
Will it ask before it changes Mailchimp? +
Allow all read operations once per app; approve each kind of write once. The only job that writes to Stripe saves Mailchimp details as metadata on new customers.
Put Stripe and Mailchimp to work today
Connect Stripe and Mailchimp, then ask for a job like "Add new Stripe buyers to our Mailchimp audience with product tags". Leta gets it done the moment something happens, or the moment you ask.
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