When you ask
Audience research brief in Google Docs
Describe an audience in plain words and get a Google Doc with who they are, where they spend time and what they search for.
SparkToro integration: turn audience research into work
Letaido's SparkToro integration lets an AI agent build audience reports and turn them into briefs, keyword lists, pitch lists and ad targeting.
Best SparkToro integration jobs to start with
Research, SEO, PR and ads jobs, checked step by step. Open one to watch it run.
When you ask
Size an audience before you target it
Describe an audience and get its estimated size, growth, social networks and top job titles from a SparkToro report.
When you ask
Audience keywords as an Ahrefs list
Takes the keywords your SparkToro audience searches for, checks volume and difficulty in Ahrefs, and saves the easier ones as a keyword list.
When you ask
PR pitch list ranked by Domain Rating
Pulls the news sites your audience reads from SparkToro, adds each one's Ahrefs Domain Rating, and writes a ranked pitch list to your sheet.
When you ask
LinkedIn campaign draft from an audience
Turns the job titles and industries SparkToro finds for an audience into LinkedIn targeting, checks the audience size and saves a draft campaign.
SparkToro integration options, compared
Four ways to use SparkToro audience data.
| Option | Set up by asking | Builds audience reports | Writes to other apps | No code | Runs on its own |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | Yes |
| SparkToro web app | No | Yes | No | Yes | No |
| SparkToro MCP server | Yes | Yes | No | Yes | No |
| SparkToro API | No | Yes | Partly | No | Partly |
Read the full comparison
| Option | How it works | Best for | Watch out for |
|---|---|---|---|
| Letaido AI agent | You describe the audience and the job. The agent builds the report, reads the sections it needs and writes to 64 other apps. | Briefs, keyword lists, pitch lists and ad targeting from one report. | Uses SparkToro API credits, bought separately from SparkToro's app plans. |
| SparkToro web app | You search an audience in SparkToro and browse or export the results. | Exploring an audience by hand. | Moving results into other tools is up to you. |
| SparkToro MCP server | SparkToro's server lets Claude, Cursor, ChatGPT and other MCP clients build reports and read sections, signed in with OAuth. | Asking audience questions in an AI chat. | Runs when you chat. Other apps need their own connectors. |
| SparkToro API | Developers call the REST API with a Bearer key from their own code. | Custom research tools. | Needs developers, and reports and sections cost credits. |
How the SparkToro integration works
Connect SparkToro once. After that, you describe each job in plain English.
-
1Paste a SparkToro API key
- 2Ask for a job in a chat, or start from an example above
-
3Approve the first run
Allow all read operations once per app; approve each kind of write once.
-
4Watch the first run in the chat
Run it again whenever you need it.
How a SparkToro job starts
You ask, or a schedule.
- When you askDescribe the audience and the job in a chat, like a brief for a new segment, and it runs once.
- On a schedulePossible, but most audience research is a one-off, and each new report costs credits.
Setup details
Create a SparkToro API key
Sign in to SparkToro and create a key on the API dashboard. Every new key gets 200 trial credits.
Paste it into Letaido
One key covers every SparkToro action.
Describe people, not a topic
Describe the people you want to reach, like 'heads of IT at US manufacturing companies'.
Watch the first run
Allow all read operations once per app; approve each kind of write once. Then reuse it whenever you need it.
Every SparkToro action the agent can take
20 actions in 12 groups, from audience reports to personas and market size.
ReadsWrites
Best apps to combine with SparkToro
AhrefsSEO
ApifyData/Scraping
Google DocsProductivity
LinkedIn AdsAdvertising
Related integrations
Frequently asked
How do I connect SparkToro to Letaido? +
Create an API key on SparkToro's API dashboard and paste it into Letaido. One key covers every SparkToro action.
How many SparkToro credits does a job use? +
A report costs 10 credits and each section has a fixed price, so the jobs above use 11 to 23 credits each. Reading the same section of a report again in the same billing period costs nothing. API credits are bought separately from SparkToro's app plans.
Is there a SparkToro MCP server? +
Yes. SparkToro runs one for Claude, Cursor, ChatGPT and other MCP clients. Letaido is not an MCP server. It has its own SparkToro connector and mixes SparkToro with Ahrefs, Google Docs, Sheets and LinkedIn Ads.
Can Letaido launch LinkedIn ads from SparkToro data? +
It saves campaigns as drafts. Nothing runs until you launch it in LinkedIn. Allow all read operations once per app; approve each kind of write once.
Put your SparkToro research to work
Connect SparkToro, then ask for a job like "Write an audience research brief in Google Docs". Leta gets it done the moment you ask.
Get LetaidoCreate and manage audience reports2
Build new audience reports from plain-language descriptions and list all reports created under the account.
- Create report
- List reports
Read audience demographics1
Retrieve demographic breakdowns of an audience including age, gender, job titles, industry, location, and more.
- Get demographics
Read audience size and market value1
Get the estimated total addressable market for an audience, including population, growth, and annual market value.
- Get tam
Read audience topics and search keywords1
Pull search keywords the audience uses along with Google volume, CPC, and competition data.
- Get keywords
Read AI topic affinities1
See the topics an audience is likely to ask AI assistants about, ranked by affinity.
- Get AI prompts
Read audience social and bio signals1
Retrieve words and phrases the audience uses in their social bios and profiles, ranked by affinity.
- Get bio keywords
Read audience social channels and accounts3
See which social platforms, accounts, and subreddits the audience uses or follows, with engagement and affinity data.
- Get networks
- Get social accounts
- Get subreddits
Read audience websites and content categories2
Identify websites the audience visits and the IAB content categories those sites fall into, with affinity and over-index data.
- Get websites
- Get website categories
Read audience media and press3
Discover news outlets, podcasts, and YouTube channels the audience engages with, with reach and ranking data.
- Get press
- Get podcasts
- Get YouTube channels
Read audience app usage1
See which apps and services the audience uses in a given category compared to the country average.
- Get apps
Generate and read audience personas3
Kick off AI persona generation from audience reports and retrieve completed personas including goals, objections, media habits, and messaging.
- Create personas
- List personas
- Get personas
Admin and advanced1
Check the account's SparkToro credit balance, expiry, trial status, and API rate limits.
- Get credits