Gong + HubSpot integration

Combine Gong + HubSpot and move call insights into HubSpot. Just ask Letaido's AI agent and watch it do the work.

Best Gong and HubSpot integration jobs to start with

Use this Gong HubSpot integration for call notes, next steps as tasks, competitors on deals, deal recaps and follow-ups on quiet deals.

When Gong finishes a call

Gong call summaries on HubSpot contacts

Each time Gong finishes processing a call, add a short summary with next steps as a note on the matching HubSpot contacts.

When Gong finishes a call

Gong next steps as HubSpot tasks

When Gong finishes processing a call, its agreed next steps become HubSpot tasks on the first matched contact's most recently updated open deal.

When Gong finishes a call

Competitors from Gong calls on HubSpot deals

When a processed Gong call hits a competitor tracker, the agent adds the names to the first matched contact's most recently updated open HubSpot deal.

When you ask

Gong call recap on a HubSpot deal

Ask for a deal by name and the agent sums up its last 90 days of Gong calls as a note on the HubSpot deal.

Every Monday at 8am

Quiet HubSpot deals with no Gong calls

Every Monday, the agent finds open HubSpot deals with no recorded Gong call in 14 days and gives each deal owner a follow-up task.

Gong HubSpot integration options, compared

Gong's own HubSpot integration and Zapier next to Letaido.

OptionCall notes on HubSpot recordsNext steps as HubSpot tasksUpdates deal propertiesChecks deals across callsRepeats without you
Letaido AI agentYesYesYesYesYes
Gong's HubSpot integrationYesPartlyNoPartlyYes
ZapierYesPartlyYesNoYes
Read the full comparison
OptionWhich wayHow it startsGood forKeep in mind
Letaido AI agentGong to HubSpot: notes, tasks and deal properties. HubSpot deals and contacts are read to find the right recordA processed Gong call, a schedule, or when you askCall summaries on contacts, next steps as tasks on the first matched attendee's latest open deal, competitors on deals, call recaps on a deal, deals with no recent callsCall jobs need a Gong Automation Rule, set up once by a Gong tech admin, and cover new calls only. The competitor job needs a text deal property you create in HubSpot. No job starts from a HubSpot event
Gong's HubSpot integrationBoth ways: HubSpot companies, deals and contacts into Gong; Gong calls, meetings, emails and Engage activity into HubSpotIts own sync, once a Gong tech admin connects HubSpotLogging external calls in HubSpot as meetings, calls or notes with Gong's brief, highlights, action items and recording link; searching calls in Gong by HubSpot fields such as deal stage or amountOnly newly processed calls are exported, and an export can take up to six hours. The transcript isn't exported. Deleting a call in Gong deletes it in HubSpot too
ZapierGong to HubSpotGong's New Call trigger, when a call is processedFixed handoffs, such as creating a HubSpot engagement or updating a deal for each new callYou build and look after each Zap. In the simple New Call handoff compared here, each Zap run handles one call on its own, without looking at a deal's other calls

Gong and HubSpot: the old way vs. Letaido

  1. 1Open the call in Gong
  2. 2Write a summary
  3. 3Search each person in HubSpot
  4. 4Paste the note
Each time Gong finishes processing a call, write a short summary with the customer's main points and the agreed next steps, and add it as a note on each external attendee's HubSpot contact, matched by email. Skip people who aren't in HubSpot.
Contact: Maya Ortiz
Notes: 1 new note
The HubSpot contact with the call note added

How Gong and HubSpot jobs start

When something happens

A job can start when gong finishes processing a call, like “Gong call summaries on HubSpot contacts”.

On a schedule

Saved as an automation, like “Quiet HubSpot deals with no Gong calls”: every Monday at 8am.

When you ask

Type it once in chat.

Gong events Letaido can react to

How to set up the Gong HubSpot integration

  1. 1Paste a Gong access key and secret
  2. 2Create a HubSpot Service Key
  3. 3Approve the first Gong and HubSpot run

    Allow all read operations once per app; approve each kind of write once.

  4. 4Watch the first run in chat
  5. 5Choose when it runs

Every Gong and HubSpot action the agent can take

Gong
12 groups: 35 reads, 19 writes
  • Log and upload calls
  • Read coaching data
  • Admin and advanced
  • 9 more

CRM register integration · Stats activity aggregate · Get user settings history · List call outcomes

HubSpot
13 groups: 27 reads, 41 writes
  • Create and update contacts
  • Create and update companies
  • Manage lists and workflows
  • 10 more

Update company · Remove contact from list · Get deal · Find contact

Frequently asked

Does Gong integrate with HubSpot? +

Yes. Gong's own HubSpot integration brings HubSpot companies, deals and contacts into Gong and logs new calls in HubSpot with Gong's brief, action items and a recording link. Leta, Letaido's AI agent, adds work on top: next steps as HubSpot tasks, competitors on deals and call recaps when you ask.

How do I connect Gong and HubSpot to Letaido? +

A Gong tech admin creates an API key in Gong, and you paste the access key and secret into Letaido. For HubSpot, create a Service Key and paste it in. Jobs that start from a call also need a Gong Automation Rule pointing at the URL Letaido gives you.

Can a finished Gong call update HubSpot by itself? +

Yes. With the Automation Rule in place, each newly processed call can add a summary note to each matched attendee's contact, create tasks from the agreed next steps, or add competitor names to an open deal. The task and competitor jobs use the first external attendee found in HubSpot and that contact's most recently updated open deal. Calls processed before the rule was set up are not sent.

Can Gong next steps become HubSpot tasks? +

Yes. Leta reads the call's key points and transcript, takes the first external attendee found in HubSpot and that contact's most recently updated open deal, then creates one task per next step for the deal owner, linked to the deal and the contact. If the deal has no owner, the tasks are unassigned. With no date said on the call, a task is due two business days later.

Will it flag HubSpot deals with no recent Gong calls? +

Yes. Every Monday, Leta checks open deals older than 14 days and creates a task for the owner of each deal where no contact was on a recorded Gong call in the last 14 days. Deals with no owner are listed in the run summary instead.

Does Letaido change anything in Gong? +

Not in these jobs. They only read Gong calls, transcripts and trackers, and write notes, tasks or one deal property in HubSpot. No job starts from a HubSpot event.

How is it different from Gong's own HubSpot sync? +

Gong's sync logs newly processed external calls in HubSpot the same way each time, and an export can take up to six hours. Leta decides what to write for each job: tasks from next steps, a competitor field on the deal, or a recap across 90 days of calls on one deal.

What do I approve before it changes HubSpot? +

Allow all read operations once per app; approve each kind of write once.

Put Gong and HubSpot to work today

Connect Gong and HubSpot, then ask for a job like "Add Gong call summaries as notes on HubSpot contacts". Leta gets it done the moment something happens, or the moment you ask.

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