When the form is submitted
Webflow form leads as HubSpot contacts
Each demo request on your Webflow site creates or updates the HubSpot contact by email and adds a note with their form answers.
Webflow + HubSpot integration
Combine Webflow + HubSpot and move site content into HubSpot, or CRM data into Webflow. Just ask Letaido's AI agent and watch it do the work.
Best Webflow and HubSpot integration jobs to start with
Use this Webflow HubSpot integration for form leads, store orders, revenue by page and customer stories.
When you ask
Find Webflow form leads missing in HubSpot
Check the last 30 days of Webflow form submissions against HubSpot and add anyone missing as a contact, with a note of their answers.
When an order is placed
Webflow store orders as HubSpot deals
Each new Webflow store order creates or updates the buyer in HubSpot and adds a won deal with a line item per product.
When you ask
HubSpot leads and revenue by Webflow page
See which Webflow pages and blog posts first brought in your HubSpot contacts over 90 days, with contacts with a deal and won revenue.
Monthly on the 1st at 9am
Customer story drafts in Webflow from won deals
On the 1st of each month, draft a customer story item in Webflow for each company that closed a HubSpot deal last month.
Webflow HubSpot integration options, compared
The HubSpot app puts forms and tracking on your site, and Zapier runs workflows you configure. With Leta you ask for the job in plain words.
| Option | Webflow forms into HubSpot | HubSpot forms on Webflow pages | Store orders as deals | Revenue by Webflow page | Webflow drafts from CRM data |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | No | Yes | Yes | Yes |
| HubSpot app for Webflow | Yes | Yes | No | Partly | No |
| Zapier | Yes | No | Yes | Partly | Yes |
Read the full comparison
| Option | How a run begins | Good at | Keep in mind |
|---|---|---|---|
| Letaido AI agent | A Webflow form submission or new order, a set time, or a request in chat | Form leads with their answers, missed leads, store orders as won deals, revenue by page, customer story drafts | It doesn't embed HubSpot forms, chat or tracking on your site. Webflow events use a webhook Letaido registers with your site token. HubSpot changes don't start jobs; HubSpot jobs run on a schedule or when you ask |
| HubSpot app for Webflow | A visitor submitting a form, through the HubSpot tracking code | Embedding and styling HubSpot forms in the Designer, mapping native Webflow forms to HubSpot, chatflows, HubSpot file assets and site-wide tracking of page views and sessions for HubSpot | Native Webflow forms are captured by HubSpot's non-HubSpot forms tool, which only works when the tracking code loads. New form editor compatibility and embed styling need Marketing Hub Professional or Enterprise. Revenue by page comes from HubSpot's Deal Revenue Attribution report, Marketing Hub Enterprise only |
| Zapier | A Webflow form submission or order, which starts a workflow right away, or a HubSpot record Zapier checks for, many every 15 minutes on its lowest plan | Workflows you set up step by step: HubSpot contacts or deals from Webflow form submissions and orders, Webflow draft items (Create Item with Is Draft) from HubSpot records, and lookups such as Find Contact, Find CRM Object and Get Company | Each workflow runs the steps and field mappings you configured. A new question, or a report across many records like revenue by page, means configuring or adapting workflow steps, for example with the API Request action |
Webflow and HubSpot: the old way vs. Letaido
- 1Open the form submissions in Webflow
- 2Export the CSV
- 3Find each person in HubSpot
- 4Paste their answers into a note
When someone submits the Demo request form on my Webflow site, create or update them as a HubSpot contact by email with their first name, last name and company, and add a note to the contact with all their form answers.
Contact: Priya Raman
First name: Priya
Last name: Raman
Company: Lumen Health
How Webflow and HubSpot jobs start
When something happens
A job can start when a visitor submits your Demo request form or someone places an order in your Webflow store, like “Webflow form leads as HubSpot contacts”.
On a schedule
Saved as an automation, like “Customer story drafts in Webflow from won deals”: monthly on the 1st at 9am.
When you ask
One message, 181 Webflow and HubSpot actions to draw on.
How to set up the Webflow HubSpot integration
-
1Paste your Webflow site token
-
2Create a HubSpot Service Key
-
3Approve the first run
Allow all read operations once per app; approve each kind of write once.
-
4Watch the first run in chat
-
5Choose when it runs
Every Webflow and HubSpot action the agent can take
Webflow
13 groups: 49 reads, 64 writes
- Manage sites and pages
- Read and manage CMS collections
- Manage custom fonts
- 10 more
Get comment thread · List custom fonts · Update order · List registered scripts
HubSpot
13 groups: 27 reads, 41 writes
- Create and update deals
- Manage products and line items
- Manage lists and workflows
- 10 more
Get deal · Delete contact · Update ticket · Delete company
Frequently asked
Does Webflow integrate with HubSpot? +
Yes. HubSpot's app for Webflow embeds HubSpot forms on your site and maps native Webflow forms to HubSpot. Leta, Letaido's AI agent, does the work around them: form leads and store orders into HubSpot, leads that were missed, and revenue by page.
How do I connect Webflow and HubSpot to Letaido? +
Paste your Webflow site token, then create a HubSpot Service Key and add it. For jobs that start from Webflow, Letaido registers the webhook on your site when you save the job.
Can a Webflow form submission or order start a job? +
Yes. A form submission or a new store order on your Webflow site can start a job. Other jobs run on a schedule you set, like the 1st of every month, or when you ask. HubSpot changes don't start jobs.
Why do some Webflow form leads never reach HubSpot? +
Native Webflow forms are captured by HubSpot's non-HubSpot forms tool, which only works when the tracking code loads. Ask Leta to check a form's last 30 days of submissions against HubSpot by email. It adds anyone missing as a contact with a note of their answers, and leaves existing contacts as they are.
Which Webflow pages bring in the most HubSpot revenue? +
Leta matches each new contact's First page seen in HubSpot to your Webflow pages and blog posts, and totals contacts, contacts with a deal and won revenue per page. Won revenue adds up each contact's Total revenue, so a deal shared by two contacts counts twice. The HubSpot tracking code must be on your Webflow site.
Should I keep the HubSpot app for Webflow? +
Yes. Letaido doesn't embed HubSpot forms, chat or tracking on your site, so keep the app for that. Leta adds jobs the app doesn't do, like logging store orders as won deals with line items, or drafting customer stories in Webflow from won deals.
Can Zapier connect Webflow to HubSpot? +
Yes. Zapier runs workflows you configure step by step, like a HubSpot deal from each new Webflow order or a Webflow draft item from a HubSpot record. With Leta you ask in plain words instead, including one-off checks like a month of form submissions against HubSpot, or revenue by page.
Will Leta ask before it changes HubSpot or Webflow? +
Allow all read operations once per app; approve each kind of write once.
Put Webflow and HubSpot to work today
Connect Webflow and HubSpot, then ask for a job like "Add Webflow demo requests as HubSpot contacts". Leta gets it done the moment something happens, or the moment you ask.
Get Letaido