On each newsletter sign-up
Webflow form sign-ups subscribed in Klaviyo
Turns each Webflow Newsletter form sign-up into a Klaviyo profile with its form and page, and subscribes it to your Newsletter list.
Webflow + Klaviyo integration
Combine Webflow + Klaviyo and move site content into Klaviyo. Just ask Letaido's AI agent and watch it do the work.
Best Webflow and Klaviyo integration jobs to start with
Use this Webflow Klaviyo integration to subscribe sign-ups, record orders and draft campaigns.
On each Webflow order
Webflow orders as Klaviyo Placed Order events
Each Webflow store order is sent to Klaviyo as a Placed Order event with its products and total, so your post-purchase flows can start.
On each new blog post
Klaviyo campaign drafts from new Webflow posts
Publish a Webflow blog post and the agent drafts a Klaviyo email campaign from it for your Newsletter list.
Every day at 6am
Webflow products in your Klaviyo catalog
Every day the agent adds new Webflow products to your Klaviyo catalog and updates changed titles, prices, links and images, so emails show current products.
Webflow Klaviyo integration options, compared
Klaviyo has no official Webflow app. Here's how the main options differ.
| Option | Webflow forms to Klaviyo lists | Store orders as Klaviyo events | Product catalog in Klaviyo | Campaign drafts from posts | Tracks onsite browsing |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | No |
| ConnectMagic app | Yes | Yes | Yes | No | Yes |
| Klaviyo forms and tracking code | Partly | Partly | No | No | Yes |
| Zapier | Yes | Yes | Partly | Partly | No |
Read the full comparison
| Option | Data it sends | What starts it | Best for | Watch out for |
|---|---|---|---|---|
| Letaido AI agent | Sign-ups, orders, products and blog posts from Webflow, written into Klaviyo | A Webflow sign-up, order or published post, a daily run, or you typing a request | Consented list sign-ups tagged with form and page, Placed Order events, a product catalog that stays current, campaign drafts | Built job by job from what you ask; it is not a live mirror of your site. No browsing data or Klaviyo popups |
| ConnectMagic app | Webflow forms, orders, products and site activity into Klaviyo | Its own sync once installed from the Webflow Apps panel | Webflow Ecommerce stores that want order events, abandoned cart capture and browsing data in Klaviyo | A third-party app, not built by Klaviyo. Needs a Webflow plan with Apps support and both Klaviyo API keys. Runs one way, Webflow to Klaviyo |
| Klaviyo forms and tracking code | Sign-ups from Klaviyo's own forms, plus browsing activity and any events you script with Klaviyo.js | The visitor's browser, on your published pages | Popups, embedded sign-up forms and onsite tracking | Needs a paid Webflow plan for custom code. Pointing a Webflow form at Klaviyo turns off Webflow's submission storage and email notifications |
| Zapier | Webflow forms and orders into Klaviyo, one Zap per task | Webflow forms and orders start a Zap right away; Klaviyo triggers poll every 15 minutes on the lowest plan | Templates such as adding new Webflow form submissions to Klaviyo as subscribed profiles | You map every field yourself. There's no catalog or create campaign action, so those need its API Request step |
Webflow and Klaviyo: the old way vs. Letaido
- 1Download the form's CSV from Webflow
- 2Match the columns to Klaviyo fields
- 3Upload it to your Newsletter list
- 4Mark who gave consent
- 5Do it again after every launch
Each time a visitor signs up with my Webflow Newsletter form, create or update their Klaviyo profile with their first and last name, save the form name and the page it's on as the profile properties 'Webflow form' and 'Signup page', and subscribe them to email marketing on my Klaviyo list 'Newsletter'. Then tell me if they're subscribed or still have to confirm.
Profile: Priya Raman
Email marketing: Subscribed
Lists: Newsletter
Webflow form: Newsletter
How Webflow and Klaviyo jobs start
When something happens
A job can start when someone signs up with your Webflow Newsletter form or your Webflow store gets a new order or you publish an item in your Webflow Blog posts collection, like “Webflow form sign-ups subscribed in Klaviyo”.
On a schedule
Saved as an automation, like “Webflow products in your Klaviyo catalog”: every day at 6am.
When you ask
Type it once in chat.
How to set up the Webflow Klaviyo integration
-
1Paste your Webflow site token
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2Paste a Klaviyo private API key
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3Approve the first run
Allow all read operations once per app; approve each kind of write once.
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4Try it in chat first
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5Choose when it runs
Every Webflow and Klaviyo action the agent can take
Webflow
13 groups: 49 reads, 64 writes
- Read and manage CMS items
- Manage custom fonts
- Manage site configuration
- 10 more
Update asset · Get page content · List custom fonts · List comment replies
Klaviyo
15 groups: 161 reads, 125 writes
- Create and update profiles
- Manage sign-up forms
- Track and read events and metrics
- 12 more
Update custom metric · Get campaign for campaign message · Get segment ids for tag · Get flows triggered by segment
Frequently asked
Does Webflow integrate with Klaviyo? +
Not natively. Klaviyo has no official Webflow app, so sites rely on the ConnectMagic app, Klaviyo's form code or Zapier. Letaido's AI agent, Leta, works with both: it subscribes form sign-ups, records store orders as events, drafts campaigns from blog posts and keeps your product catalog current.
How do I connect Webflow and Klaviyo to Letaido? +
Paste a Webflow site token and a Klaviyo private API key into Letaido once. After that, type the job you want or start from a prompt above.
Can it add Webflow form sign-ups to a Klaviyo list with consent? +
Yes. Each Newsletter form sign-up becomes a Klaviyo profile with the form and page saved on it, subscribed to email marketing on your Newsletter list. Leta then reads the profile back and tells you if they're subscribed or waiting to confirm.
Do I lose Webflow's form submissions or thank-you message? +
No. Nothing changes on your form: Webflow still shows its thank-you state and keeps a copy of every submission. Leta picks each one up through a webhook registered on your site with your token.
Will Webflow store orders start a Klaviyo flow? +
Yes. Every new order lands on the buyer's profile as a Placed Order event with the total and products, plus one Ordered Product event per item, so a flow built on Placed Order can start. You need a Webflow Ecommerce site plan. Leta never subscribes buyers.
Should I use Zapier or ConnectMagic instead? +
With Zapier you map the fields for each Zap yourself. ConnectMagic syncs forms, orders, products and site activity one way into Klaviyo. With Leta you describe the job in plain English and it's built job by job, not as a live mirror of your site, and without browsing data.
Will it ask before it changes Klaviyo? +
Yes. Allow all read operations once per app; approve each kind of write once. Webflow is only read by every job on this page.
Put Webflow and Klaviyo to work today
Connect Webflow and Klaviyo, then ask for a job like "Subscribe new Webflow form sign-ups to our Klaviyo newsletter list". Leta gets it done the moment something happens, or the moment you ask.
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