When someone registers
New Luma registrants in HubSpot
When someone registers for your Luma event, the agent adds or updates their HubSpot contact and notes which event they signed up for.
Luma integrations: turn event guests into pipeline
Letaido's Luma integrations let an AI agent read your events and guest lists, act on registrations, and update 64 other apps.
Best Luma integration jobs to start with
Checked step by step. Open one to watch it run.
When you ask
Event check-ins on a Salesforce campaign
After your event, the agent marks each Luma guest Attended or No Show on the Salesforce campaign and adds matched people who weren't members.
Every day at 9am
Approve Luma guests who fit your audience
Every morning, the agent reviews pending Luma registrations against your criteria, approves the ones that fit, and leaves the rest for you.
When someone registers
Luma registrations logged in Google Sheets
When someone registers on Luma, the agent adds a row to your sheet with the event, name, email, company and ticket type.
When you ask
Attended and no-show tags in Mailchimp
After your event, the agent tags your Mailchimp subscribers attended or no-show from Luma check-ins, ready for two different follow-ups.
When you ask
Invite an Airtable segment to a Luma event
Name an Airtable segment and an event, and the agent sends each person a Luma invite with your short personal note.
Luma integration options, compared
Six ways to connect Luma, and where each one fits.
| Option | Set up by asking | Works across your apps | Runs on its own | No code | Connects thousands of apps |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | No |
| Luma's HubSpot and Salesforce sync | No | No | Yes | Yes | No |
| Zapier | No | Yes | Yes | Partly | Yes |
| Luma API and webhooks | No | Partly | Yes | No | Partly |
| Luma MCP server | Yes | No | No | Yes | No |
| Luma's Zoom and Google Meet links | No | No | Yes | Yes | No |
Read the full comparison
| Option | How it works | Best for | Watch out for |
|---|---|---|---|
| Letaido AI agent | You describe the job. The agent reads and updates Luma with 64 other apps, on a Luma event, on a schedule, or when you ask. | Guest follow-up, approvals and CRM updates that need a judgement call. | 65 apps, not thousands. Needs Luma Plus for the API key. |
| Luma's HubSpot and Salesforce sync | One-way sync from Luma: events become HubSpot marketing events or Salesforce campaigns, and guests become contacts. | Events and registrations in your CRM automatically. | Enterprise only (Salesforce is an add-on). One way, Luma to your CRM. |
| Zapier | Luma's Zapier app has 7 triggers, like a guest registering, and 1 action: add a person to your calendar. | Fixed handoffs, such as new guests into a sheet. | Luma Plus only. One action, so most work runs the other way. |
| Luma API and webhooks | Developers call the API with a calendar API key and receive webhooks for events, guests and tickets. | In-house tools with exact needs. | Needs developers and Luma Plus. One key per calendar. |
| Luma MCP server | Lets Claude, ChatGPT and other AI apps find events and manage the ones you host. | Quick changes to your events while you chat. | Works when you chat. It can't cancel events, and other apps need their own connectors. |
| Luma's Zoom and Google Meet links | Luma creates the Zoom meeting or webinar, or the Meet link, for an online event. | Online events with the join link handled for you. | It sets up the call. It doesn't follow up. |
How the Luma integration works
Connect Luma once. After that, you describe each job in plain English.
-
1Paste your Luma calendar's API key
- 2Ask for a job in a chat, or start from an example above
-
3Approve the first run
Allow all read operations once per app; approve each kind of write once.
-
4Watch the first run in the chat
Save it to run on its own.
How a Luma job starts
A Luma event, a schedule, or you asking.
- When something happens in LumaSomeone registers, a guest is updated, or an event is created. Letaido sets up the webhook.
- On a scheduleEvery morning, like reviewing pending registrations.
- When you askAfter an event, type the job in a chat, like updating the CRM campaign, and it runs once.
EventsLuma events Letaido can react to
- Luma event and guest changes
Setup details
Check you have Luma Plus
Luma's API needs a Luma Plus subscription on the calendar you want to connect.
Create an API key
In Luma, open the calendar's Settings, then Developer, and create an API key. Each key covers one calendar.
Paste it into Letaido
For event jobs, Letaido creates the Luma webhook and stores its signing secret for you. Nothing else to set up in Luma.
Watch the first run
Allow all read operations once per app; approve each kind of write once. Then save it to repeat.
Every Luma action the agent can take
56 actions across 12 groups, from events and guests to tickets and contacts.
ReadsWrites
Best apps to combine with Luma
ActiveCampaignEmail marketing
AirtableProductivity
ApolloSales prospecting
ChatGPT Ads (OpenAI Ads)Advertising
Google AdsAdvertising
Google DriveProductivity
Google SheetsProductivity
HubSpotCRM
HunterSales prospecting
IntercomCommunication
KlaviyoEmail marketing
MailchimpEmail marketing
Meta Ads (Facebook & Instagram)Advertising
Microsoft Advertising (Bing Ads)Advertising
NotionProductivity
PostHogAnalytics
ResendEmail marketing
SalesforceCRM
ShopifyE-commerce
StripePayments
WebflowContent/CMS
ZoomMeetings
Related integrations
Frequently asked
How do I connect Luma to Letaido? +
In Luma, open your calendar's Settings, then Developer, and create an API key. Paste it into Letaido. Luma's API needs Luma Plus on that calendar.
Can a Luma registration start a job? +
Yes. When you save an event job, Letaido creates the Luma webhook and stores its signing secret for you. Registrations, guest updates, ticket sales and event changes can each start a job.
Do I need Luma Plus to connect Luma? +
Yes. Luma's API and webhooks are only on Luma Plus. Luma's own HubSpot sync is on its Enterprise plan, and its Salesforce sync is an Enterprise add-on.
Does Luma integrate with HubSpot? +
Yes, on Luma's Enterprise plan, with a one-way sync: events become HubSpot marketing events and guests become contacts. Letaido works with Luma Plus and can add registrants to HubSpot with a note, as in the job above.
Is there a Luma MCP server? +
Yes. Luma's MCP server lets Claude, ChatGPT and other AI apps find events and manage the ones you host while you chat. Letaido is not an MCP server. It has its own Luma connector, mixes Luma with your other apps, and runs jobs on a Luma event or a schedule.
Will it email my guests? +
Only through actions that do, like sending invites or approving a guest, which triggers Luma's confirmation. Invites count toward your weekly send limit.
What do I approve before it changes Luma? +
Allow all read operations once per app; approve each kind of write once.
Put your Luma guest list to work
Connect Luma, then ask for a job like "Add each new Luma registrant to HubSpot". Leta gets it done the moment something happens, or the moment you ask.
Get LetaidoRead calendar and organization info5
Retrieve calendar details, admins, organization calendars, admins, and resolve slugs or URLs to their underlying entities.
- Get calendar
- List calendar admins
- List org admins
- List org calendars
- Lookup entity
Read events4
List and look up events on a calendar or across an organization, including resolving events by URL.
- List events
- List org events
- Get event
- Lookup event
Manage calendars and organizations5
Create new calendars, approve or reject queued events, move events between calendars, and add events from external sources.
- Create calendar
- Add event
- Approve event
- Reject event
- Transfer event calendar
Create and update events4
Create new events, update event details, and manage the two-step cancellation flow.
- Create event
- Update event
- Request cancel event
- Cancel event
Manage guests and invitations5
Add, invite, look up, list, and update the approval status of event guests, including refunding paid guests.
- Add guests
- Send invites
- Get guest
- List guests
- Update guest status
Manage ticket types5
Create, read, update, and delete ticket types on events, including no-cost, paid, and flexible pricing options.
- Create ticket type
- Get ticket type
- List ticket types
- Update ticket type
- Delete ticket type
Manage discount coupons6
Create, list, and update calendar-wide and event-level discount coupons.
- Create calendar coupon
- Create event coupon
- List calendar coupons
- List event coupons
- Update calendar coupon
- Update event coupon
Manage event hosts3
Add, update access levels for, and remove hosts from events.
- Create host
- Update host
- Remove host
Manage contacts and contact tags8
Import contacts, list and search the audience, and create, apply, rename, or delete contact tags.
- Import contacts
- List contacts
- Create contact tag
- List contact tags
- Apply contact tag
- Unapply contact tag
- Update contact tag
- Delete contact tag
Manage event tags6
Create, list, apply, remove, rename, and delete event tags across the calendar.
- Create event tag
- List event tags
- Apply event tag
- Unapply event tag
- Update event tag
- Delete event tag
Manage memberships3
List membership tiers, add members to tiers, and approve or decline calendar members.
- List membership tiers
- Add member
- Update member status
Admin and advanced2
Check which user the API key authenticates as and get a pre-signed URL for uploading images.
- Get self
- Create upload URL