When you ask
Wasted Bing search terms as negatives
Ask and the agent finds Bing search terms that cost money without converting, then adds them as negative keywords where they came from.
Bing Ads integrations: give Microsoft Advertising an AI agent
Letaido's Bing Ads integrations give one AI agent your Microsoft Advertising accounts, for reports, pacing checks and keyword cleanup on a schedule or when you ask.
Best Bing Ads integration jobs to start with
Checked step by step. Open one to watch it run.
When you ask
New Bing keywords for an ad group, paused
Ask with an ad group and the agent finds Bing keyword ideas you don't bid on yet and adds the best ones paused for you to review.
Every Monday at 8am
Weekly Microsoft Ads report in Google Sheets
Every Monday, the agent adds last week's Microsoft Ads spend, clicks, conversions and cost per conversion for each campaign to your sheet.
Every morning at 9am
Microsoft Ads budget pacing in Slack
Every morning, the agent compares month-to-date Microsoft Ads spend with each campaign's monthly budget and flags any that run hot or cold.
Every morning at 6am
Won Salesforce deals as Microsoft Ads conversions
Every morning, the agent sends yesterday's won Salesforce deals that came from a Bing click to Microsoft Advertising as offline conversions.
When you ask
Copy Google Ads negatives to Microsoft Ads
Ask and the agent copies campaign negatives from a Google Ads campaign to its Microsoft Ads twin as phrase match, skipping ones already there.
Microsoft Advertising integration options, compared
Five ways to connect Microsoft Advertising, formerly Bing Ads, and where each one fits.
| Option | Set up by asking | Works across your apps | Runs on its own | No code | Changes campaigns |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | Yes |
| Google import | No | No | Yes | Yes | Yes |
| Microsoft Advertising Scripts | No | Partly | Yes | No | Yes |
| Zapier, Make and similar | No | Yes | Yes | Partly | Partly |
| Microsoft Advertising API | No | Partly | Yes | No | Yes |
Read the full comparison
| Option | How it works | Best for | Watch out for |
|---|---|---|---|
| Letaido AI agent | You describe the job. The agent reads your accounts, adds negatives, keywords or conversions, and works with 64 other apps. | Weekly reports, pacing checks, search term cleanup and offline conversions. | 65 apps, not thousands. Setup takes an Azure app and a developer token. |
| Google import | Microsoft Advertising copies campaigns from your Google Ads account, once or on a schedule. | Keeping Microsoft campaigns in step with Google Ads. | Copies Google's setup only. It doesn't report or clean up. |
| Microsoft Advertising Scripts | JavaScript you write under Tools, then Scripts, with a Preview mode before it changes anything. | Rules you can write as code, across accounts from a manager account. | Someone has to write and maintain the code. |
| Zapier, Make and similar | Workflows with Microsoft Advertising actions such as customer match lists and offline conversions. | Fixed handoffs, like new CRM customers into a match list. | You build and fix one workflow per job. |
| Microsoft Advertising API | Developers call the Bing Ads API for campaigns, reports and bulk changes. | In-house tools with exact needs. | Needs developers. The SOAP API is retired on January 31, 2027. |
How the Microsoft Advertising integration works
Connect Microsoft Advertising once. After that, you describe each job in plain English.
-
1Paste your Microsoft Advertising credentials
- 2Ask for a job in a chat, or start from an example above
-
3Approve the first run
Allow all read operations once per app; approve each kind of write once.
-
4Watch the first run in the chat
Save it to run every Monday.
How a Microsoft Advertising job starts
A schedule starts the job, or you do by asking.
- On a scheduleEvery morning for the pacing check, or every Monday for the report.
- When you askType the job in a chat, like copying negatives from Google Ads, and it runs once.
Setup details
Register an Azure app
In the Azure portal, register an app and create a client secret. Copy the client id and secret.
Get your developer token
Sign in to the Microsoft Advertising Developer Portal as the advertising user and copy the developer token.
Get a refresh token and paste it in
Sign in once as the Microsoft Advertising user to get a refresh token, then paste all four values into Letaido. It reaches every account that user can see.
Watch the first run
Allow all read operations once per app; approve each kind of write once. Then save it to repeat.
Every Microsoft Advertising action the agent can take
297 actions across 15 groups, from reports to campaigns, keywords and conversions.
ReadsWrites
Best apps to combine with Microsoft Advertising
ActiveCampaignEmail marketing
AirtableProductivity
ChargebeePayments
Google AdsAdvertising
Google DriveProductivity
Google SheetsProductivity
HubSpotCRM
LinkedIn AdsAdvertising
LumaMeetings
Meta Ads (Facebook & Instagram)Advertising
PaddlePayments
PostHogAnalytics
SalesforceCRM
ShopifyE-commerce
SlackCommunication
StripePayments
WebflowContent/CMS
Related integrations
Frequently asked
How do I connect Microsoft Advertising to Letaido? +
You need four values: an Azure app's client id and secret, a refresh token from signing in as the Microsoft Advertising user, and that user's developer token. Paste them into Letaido.
Does one connection reach every Bing Ads account I manage? +
Yes. One connection reaches every account the signed in user can see. Name the account in the job.
Can Salesforce deals be uploaded as Microsoft Ads offline conversions? +
Yes, by Microsoft click ID, like the won Salesforce deals job. You need an active offline conversion goal first, and your forms must save the click ID.
Can Letaido copy my Google Ads setup to Microsoft Advertising? +
It can copy campaign negatives from Google Ads to the matching Microsoft campaign when you ask. To copy whole campaigns, use Microsoft's own Google import.
Will it change keywords or budgets on its own? +
Only when a job asks for it, like adding negatives or paused keywords. Allow all read operations once per app; approve each kind of write once.
How is Letaido different from Microsoft Advertising Scripts? +
Scripts are code you write and maintain inside Microsoft Advertising. With Letaido you describe the job in plain words, and it can use 64 other apps, like Salesforce or Slack.
Give your Microsoft Ads account an agent
Connect Microsoft Advertising, then ask for a job like "Add wasted Bing search terms as negative keywords". Leta gets it done on your schedule, or the moment you ask.
Get LetaidoRead performance reports12
Pull standard performance reports by account, campaign, ad group, ad, keyword, search query, geography, budget, conversion, and change history.
- Account performance
- Ad group performance
- Ad performance
- Campaign performance
- Keyword performance
- Search query performance
- Geographic performance
- Conversion performance
- Budget summary
- Change history
- Run report
- Get report
Manage campaigns, ad groups, and budgets43
Create, update, pause, activate, and delete campaigns, ad groups, shared budgets, and portfolio bid strategies.
- Create campaigns
- Update campaigns
- Set campaign status
- Delete campaigns
- Get campaigns
- List campaigns
- Get campaign sizes
- Create ad groups
- Update ad groups
- Set ad group status
- Delete ad groups
- Get ad groups
- List ad groups
- Create budgets
- Update budgets
- Delete budgets
- List budgets
- List campaigns by budget
- Create bid strategies
- Update bid strategies
- Delete bid strategies
- List bid strategies
- List campaigns by bid strategy
- Add campaign conversion goals
- Delete campaign conversion goals
- Get account properties
- Set account properties
- Get annotation opt out
- Update annotation opt out
- Create experiments
- Update experiments
- Delete experiments
- List experiments
- Create seasonality adjustments
- Update seasonality adjustments
- Delete seasonality adjustments
- Get seasonality adjustments
- List seasonality adjustments
- Create data exclusions
- Update data exclusions
- Delete data exclusions
- Get data exclusions
- List data exclusions
Create and manage ads15
Create, update, pause, activate, delete, and appeal ads of all types, including responsive search ads.
- Create ads
- Update ads
- Set ad status
- Delete ads
- Get ads
- List ads
- List ads by editorial status
- Create responsive search ads
- Appeal editorial rejections
- Get editorial reasons
- Create responsive ad recommendation
- Get responsive ad recommendation job
- Refine responsive ad recommendation
- Create responsive search ad recommendation
- Refine responsive search ad recommendation
Manage keywords and negatives10
Add, update, pause, delete, and review keywords and negative keywords at ad group, campaign, and shared-list level.
- Add keywords
- Update keywords
- Set keyword status
- Delete keywords
- Get keywords
- List keywords
- List keywords by editorial status
- Add negative keywords
- Delete negative keywords
- List negative keywords
Manage targeting and exclusions15
Set or remove location, device, demographic, audience, schedule, and website targeting and exclusions at campaign and ad group level.
- Add campaign criterions
- Update campaign criterions
- Delete campaign criterions
- List campaign criterions
- Add ad group criterions
- Update ad group criterions
- Delete ad group criterions
- List ad group criterions
- Set negative sites to campaigns
- Set negative sites to ad groups
- List negative sites by campaign
- List negative sites by ad group
- Get geo locations file URL
- Get profile data file URL
- Get bsc countries
Manage shared lists10
Create, update, and delete shared negative keyword lists, site exclusion lists, and brand lists, and apply them to campaigns.
- Create shared list
- Update shared lists
- Delete shared lists
- List shared lists
- Add shared list items
- Delete shared list items
- List shared list items
- Set shared list associations
- Delete shared list associations
- List shared list associations
Manage audiences and customer lists9
Create, update, and delete remarketing lists, customer match lists, LinkedIn segments, and combined audiences, and upload customer match data.
- Create audiences
- Update audiences
- Delete audiences
- List audiences
- Apply customer list user data
- Apply customer list items
- Create linkedin segments
- Update linkedin segments
- Delete linkedin segments
Manage Performance Max campaigns17
Create and manage asset groups, audience groups, and product listing group trees for Performance Max campaigns.
- Create asset groups
- Update asset groups
- Delete asset groups
- Get asset groups
- List asset groups
- Get asset groups editorial reasons
- Apply asset group listing group actions
- List asset group listing groups
- Create audience groups
- Update audience groups
- Delete audience groups
- List audience groups
- Set audience group asset group associations
- Delete audience group asset group associations
- List audience group asset group associations
- Create asset group recommendation
- Refine asset group recommendation
Manage conversions and UET21
Create and update conversion goals, UET tags, offline conversion uploads, value rules, and new-customer acquisition goals.
- Create conversion goals
- Update conversion goals
- List conversion goals
- Get conversion goals by tag
- Create uet tags
- Update uet tags
- List uet tags
- Get uet tag auth key
- Apply offline conversions
- Apply offline conversion adjustments
- Apply online conversion adjustments
- Get offline conversion report by goal
- List offline conversion reports
- Create conversion value rules
- Update conversion value rules
- Update conversion value rules status
- Get conversion value rules
- List conversion value rules
- Create new customer acquisition goals
- Update new customer acquisition goals
- List new customer acquisition goals
Manage media, extensions, and labels38
Upload images, videos, and HTML5 creatives, manage ad extensions, brand kits, and apply or remove labels on any entity.
- Add media
- Delete media
- Get media meta data
- List media meta data
- List media associations
- Add html5s
- Delete html5s
- List html5s
- Add videos
- Update videos
- Delete videos
- List videos
- Get clipchamp templates
- Get supported clipchamp audio
- Get supported fonts
- Create brand kits
- Update brand kits
- Delete brand kits
- Get brand kits
- List brand kits
- Create brand kit recommendation
- Create ad extensions
- Update ad extensions
- Delete ad extensions
- Get ad extensions
- Set ad extension associations
- Delete ad extension associations
- List ad extension associations
- List ad extension ids
- Get ad extension editorial reasons
- Create labels
- Update labels
- Delete labels
- List labels
- Set label associations
- Delete label associations
- List label associations by entity
- List label associations by label
Get keyword and audience insights29
Research keyword ideas, bid estimates, traffic forecasts, auction competitors, audience reach, and performance explanations.
- Generate keyword ideas
- Suggest keywords by keywords
- Suggest keywords by URL
- Historical keyword performance
- Historical search counts
- Estimate keyword traffic
- Estimate bid by keywords
- Estimate bid by keyword ids
- Estimate position by keywords
- Estimate position by keyword ids
- Bid landscape by keyword ids
- Bid landscape by ad group ids
- Bid landscape by campaign ids
- Bid opportunities
- Budget opportunities
- Keyword opportunities
- Text asset suggestions
- Auction insights
- Audience breakdown
- Audience full estimation
- Domain categories
- Performance insights
- List recommendations
- Retrieve recommendations
- Apply recommendations
- Dismiss recommendations
- Tag recommendations
- Get auto apply opt in status
- Set auto apply opt in status
Manage accounts, users, and imports48
Create and update ad accounts and customers, manage user invitations and roles, link client accounts, and run Google Ads imports.
- Create account
- Update account
- Delete account
- Get account
- Find accounts
- Find accounts or customers info
- List accounts
- List accounts info
- Create prepay account
- Update prepay account
- Signup customer
- Get customer
- Update customer
- Delete customer
- List customers
- List customers info
- Get current user
- Get user
- Update user
- Delete user
- Update user roles
- List users info
- Send user invitation
- Search user invitations
- Add client links
- Update client links
- Search client links
- List linked accounts and customers info
- Upgrade customer to agency
- Map account ID to external account ids
- Map customer ID to external customer ID
- Get account pilot features
- Get customer pilot features
- Get pilot features countries
- List notifications
- Dismiss notifications
- Get user mfa status
- Create import jobs
- Update import jobs
- Delete import jobs
- List import jobs
- List import results
- Get import entity ids mapping
- Get file import upload URL
- List bmc stores
- Apply hotel group actions
- Apply product partition actions
- Validate address
Billing and coupons16
View invoices and spend, manage insertion orders, billing groups, and promotional coupons.
- Get account monthly spend
- Get billing documents
- List billing documents info
- List billing groups
- Update billing group accounts
- List ungrouped accounts
- Create insertion order
- Update insertion order
- Search insertion orders
- Check feature adoption coupon eligibility
- Claim feature adoption coupons
- Dispatch coupons
- Distribute coupons
- Get coupon info
- Redeem coupon
- Search coupons
Bulk operations and admin13
Run bulk downloads and uploads, use raw API calls, check serving diagnostics, and access platform-level configuration.
- Download account
- Download campaigns
- Get bulk download status
- Get bulk upload URL
- Get bulk upload status
- Read bulk file
- Upload entity records
- API request
- Diagnostics
- Health check
- Get account migration statuses
- Get config value
- Search companies
Other: accounts1
Who you are and what you can reach: user, customers (managers), ad accounts, hierarchy, pilot features.
- Get accessible customer