WordPress + Salesforce integration

Combine WordPress + Salesforce and move site content into Salesforce, or CRM data into WordPress. Just ask Letaido's AI agent and watch it do the work.

Best WordPress and Salesforce integration jobs to start with

Use this WordPress Salesforce integration to log blog prospects, track content pipeline and draft posts from deals.

Every Monday at 9am

Prospect blog comments logged in Salesforce

Every Monday, blog comments from people who are Salesforce contacts or unconverted leads are logged on their records as completed tasks.

When you ask

Blog posts ranked by Salesforce pipeline

See which WordPress posts brought in Salesforce leads, pipeline and won revenue in the last 90 days, by post, category and author.

On the 1st of every month at 9am

Case study drafts from won deals

Each month, deals won last month at reference-approved accounts become WordPress case study drafts when no matching post is found.

On the 1st of every month at 9am

Blog drafts from Salesforce loss reasons

Each month, the agent groups last month's lost deals by reason, searches your blog for each, and drafts briefs where no matching post is found.

WordPress Salesforce integration options, compared

Plugins send form entries to Salesforce. Leta does the work around them.

OptionForm entries to SalesforceRecords kept in syncPosts drafted from CRM dataReports across both appsNo one has to click
Letaido AI agentNoNoYesYesYes
Form plugins (WPForms, Gravity Forms)YesPartlyNoNoYes
Sync plugins (miniOrange Salesforce Integration)YesYesPartlyNoYes
ZapierPartlyPartlyPartlyNoYes
Read the full comparison
OptionHow a run beginsGood atKeep in mind
Letaido AI agentA set time each week or month, or a request in chatLogging blog comments from prospects in Salesforce, pipeline by post, case study and brief drafts from won and lost dealsIt doesn't capture form entries or keep records in sync. Neither app has event triggers in Letaido, so jobs run on a schedule or when you ask. Salesforce needs an edition with API access
Form plugins (WPForms, Gravity Forms)A visitor submitting a formCreating leads, contacts, accounts and other objects from form entries, with field mapping and conditional logicWPForms needs Elite; Gravity Forms includes the add-on with Elite or Nonprofit. Both need Salesforce API access. For Gravity Forms, install its External Client App and sign in.
Sync plugins (miniOrange Salesforce Integration)A change in WordPress or Salesforce, or a scheduled pullTwo way sync of users, form entries, WooCommerce orders and custom post types with Salesforce objectsPaid per WordPress site each year, with scheduled pulls and WooCommerce sync on Enterprise or above. It copies fields, it doesn't write or judge content
ZapierA new or updated post, comment or user, or a Salesforce record found on a polling checkCopying fields across, for example Salesforce records from WordPress posts, or WordPress users from new Salesforce recordsSalesforce is a Premium app on Zapier, and its record triggers poll for changes. A recipe copies the same fields every time unless you add AI steps

WordPress and Salesforce: the old way vs. Letaido

  1. 1Open last week's comments in WordPress
  2. 2Copy each commenter's email
  3. 3Search Salesforce for them
  4. 4Open each record
  5. 5Log the comment as a task
Every Monday at 9am, look at the approved comments on my WordPress blog from the past 7 days. Leave out anyone with an acme.example email. For each commenter who is a Salesforce contact or an unconverted lead with that email, log a completed task on their record with the post title, the comment and its link. Don't create new leads or contacts.
Salesforce, tab Tasks: Blog comment
Ana Silva, Blog comment: Client portal checklist, "Does this work for a team of 12? We're comparing two portals now." acme.example/blog/client-portal-checklist#comment-881
Theo Brandt (lead), Blog comment: Agency pricing models, "How do you handle retainers that roll over?" acme.example/blog/agency-pricing-models#comment-874
3 tasks logged. The other 20 comments had no matching contact or unconverted lead email, so nothing was logged for them.

How WordPress and Salesforce jobs start

On a schedule

Saved as an automation, like these jobs: every Monday at 9am or on the 1st of every month at 9am. Neither app sends events to Letaido.

When you ask

Type it once in chat.

How to set up the WordPress Salesforce integration

  1. 1Paste your Application Password or access token
  2. 2Connect with Salesforce after a one time admin setup
  3. 3Approve the first run

    Allow all read operations once per app; approve each kind of write once.

  4. 4Watch the first run in chat
  5. 5Pick a schedule

Every WordPress and Salesforce action the agent can take

WordPress
9 groups: 18 reads, 17 writes
  • Create and manage pages
  • Moderate and manage comments
  • Upload and manage media
  • 6 more

List posts · Delete post · Delete page · Create page

Salesforce
12 groups: 42 reads, 25 writes
  • Search and query data
  • Publish platform events
  • Explore org schema and metadata
  • 9 more

Explain query · Bulk ingest · Search · Get bulk job

Frequently asked

Does WordPress integrate with Salesforce? +

Yes. Form plugins such as WPForms and Gravity Forms send form entries to Salesforce, and sync plugins copy records between them. Leta, Letaido's AI agent, does the work around them: prospect comments on Salesforce records, pipeline by post, and drafts built from deals.

How do I connect WordPress and Salesforce to Letaido? +

Connect each app once in Letaido, then describe the job in chat, or paste a prompt from a job on this page.

Can it send my WordPress form entries to Salesforce? +

No. Letaido doesn't capture form entries or keep records in sync. The WPForms and Gravity Forms Salesforce add-ons send form entries to Salesforce, and a sync plugin such as miniOrange keeps records in sync. Leta works with the people and data once they are there.

Which blog posts bring in Salesforce pipeline? +

Ask Leta and it matches the landing page on your Salesforce leads to your published posts, then totals leads, pipeline and won revenue per post, category and author. It needs a lead field that holds the landing page URL. Both apps are only read.

Will Leta write blog posts from Salesforce data? +

It saves drafts, never published posts. On the 1st of every month it can draft case studies from deals won at reference-approved accounts, without deal amounts, and draft briefs for lost deal objections where it finds no matching post.

Is there a trigger for new comments or Salesforce changes? +

Not as it happens. Neither WordPress nor Salesforce sends events to Letaido, so jobs run on a schedule, such as every Monday at 9am, or when you ask in chat.

Do I need to approve changes in Salesforce or WordPress? +

Allow all read operations once per app; approve each kind of write once.

Put WordPress and Salesforce to work today

Connect WordPress and Salesforce, then ask for a job like "Log blog comments from prospects in Salesforce every Monday". Leta gets it done on your schedule, or the moment you ask.

Get Letaido