On the 1st of each month
New competitor paid keywords in Slack
Each month, post the paid keywords your competitors just started buying on Google to #ppc, with search volume and cost per click.
SpyFu integrations: put competitor ad and keyword data to work
Letaido's SpyFu integrations give an AI agent your competitors' paid keywords, ad history, keyword gaps and rankings, and send them where your team works.
Best SpyFu integration jobs to start with
Open one to watch it run.
On the 1st of each month
Monthly SEO and PPC benchmark in Google Sheets
On the 1st, add a row per domain in your sheet with SpyFu's organic keywords, organic clicks, paid keywords and estimated ad budget.
On the 1st of each month
SEO keyword gaps as Notion content ideas
Each month, keywords two competitors rank for and you don't are added to your Notion content ideas database, skipping ones already there.
When you ask
Competitor ad copy swipe file in Google Docs
Collect 20 distinct Google ad variations a competitor ran, from SpyFu's ad history, into a Google Doc with headlines, descriptions, landing pages and keywords.
Every morning at 7am
Estimated Google Ads budget on new HubSpot companies
Every morning, add SpyFu's estimated Google Ads budget, paid keywords and organic clicks to HubSpot companies created in the past 24 hours.
When you ask
Keywords a competitor just took from you
List the organic keywords where a competitor overtook your site this month, with both sites' ranks and ranking pages.
SpyFu integration options, compared
Five ways to get SpyFu data out of SpyFu, and where each one fits. SpyFu's help center and API docs list no MCP server.
| Option | Set up by asking | Works across your apps | Runs on its own | No code | Writes to other apps |
|---|---|---|---|---|---|
 Letaido AI agent | Yes | Yes | Yes | Yes | Yes |
| SpyFu API | No | Partly | Partly | No | Partly |
| SpyFu GPT in ChatGPT | No | No | No | Yes | No |
| SpyFu scheduled PDF reports | No | No | Yes | Yes | No |
| CSV exports | No | No | No | Yes | No |
Read the full comparison
| Option | How it works | Best for | Watch out for |
|---|---|---|---|
| Letaido AI agent | You describe the job in plain words. The agent reads SpyFu's SEO, PPC and ad history data through the SpyFu API and works with 70 other apps. | Monthly competitor posts and benchmarks, keyword gap ideas, CRM enrichment and ad copy swipe files, on a schedule or when you ask. Most SpyFu rankings refresh about once a month, so monthly jobs fit. | 71 apps, not thousands. Needs a SpyFu Pro + AI or Team/Agency plan, and SpyFu bills API rows past your monthly credit. |
| SpyFu API | REST endpoints for domain stats, SEO and PPC keywords, ad history, competitors, Kombat gaps and rank history, signed with your API ID and Secret Key. | In-house dashboards and tools built on SpyFu data. | Needs developers. The endpoints only read, so your own code must run it on a schedule and call each destination app's API to send data to Slack, Sheets or a CRM. Every row returned is billed, from $0.20 to $5.00 per 1,000 rows depending on the endpoint. You can set a spending cap in SpyFu. |
| SpyFu GPT in ChatGPT | SpyFu's official custom GPT puts its keyword and ranking data inside ChatGPT, at no extra charge. | Quick keyword and ranking questions while you work in ChatGPT. | It answers in the chat you are in. It does not run on a schedule or send data to your other apps. |
| SpyFu scheduled PDF reports | Pick sections of a SpyFu overview page and email them as a PDF on a schedule, to you and to clients. | Recurring client and team updates with SpyFu's charts. | A PDF, not data you can sort or reuse. The number of automated reports depends on your plan. |
| CSV exports | Export a SpyFu table, like a competitor's keywords, and paste it where you need it. | A one-off look at one domain or keyword list. | Manual every time, and it goes stale. Export size depends on your plan. |
How the SpyFu integration works
Connect SpyFu once. After that, you describe each job in plain English.
-
1Paste your SpyFu API ID and Secret Key
- 2Ask for a job in a chat, or start from an example above
-
3Approve the first run
Allow all read operations once per app; approve each kind of write once.
-
4Watch the first run in the chat
Save it to repeat.
How a SpyFu job starts
A schedule starts the job, or you do by asking.
- On a scheduleThe 1st of the month for benchmarks, new paid keywords and keyword gaps, or every morning for new HubSpot companies.
- When you askType the job in a chat, like an ad copy swipe file or the keywords a competitor just took, and it runs once.
Setup details
Check your SpyFu plan
API access comes with SpyFu Pro + AI and Team/Agency. Pro + AI includes $40 of API usage a month and Team/Agency $100.
Copy your API ID and Secret Key
In SpyFu, open Account Settings, then API Usage. Copy the SpyFu API ID and reveal the Secret Key below it.
Paste both into Letaido
Paste them into the SpyFu connect card, then name your site and your competitors in the job, like example.com and two rivals.
Watch the first run
Allow all read operations once per app; approve each kind of write once. Then save it to repeat.
Every SpyFu action the agent can take
49 actions across 10 groups, from domain stats and keyword gaps to Google ad history. All of them read.
ReadsWrites
Related integrations
Frequently asked
How do I connect SpyFu to Letaido? +
You need a SpyFu Pro + AI or Team/Agency plan. In SpyFu, open Account Settings, then API Usage, copy your SpyFu API ID and Secret Key, and paste both into the SpyFu connect card in Letaido.
Do SpyFu jobs use my API credit? +
Yes. SpyFu bills every row the API returns, from $0.20 to $5.00 per 1,000 rows depending on the endpoint. Pro + AI includes $40 of API usage a month and Team/Agency $100, and usage past that is charged to the payment method on file. You can set a spending cap in SpyFu.
Does SpyFu show a competitor's Google ads? +
Yes. Letaido reads SpyFu's ad history, which returns the ads a domain has run on Google, with headline, description, landing page and keywords, plus every advertiser on a keyword.
Can a change in SpyFu start a job? +
No. SpyFu jobs run on a schedule, like the monthly benchmark, or when you ask in a chat. Most SpyFu rankings refresh about once a month.
Can ChatGPT use SpyFu data? +
SpyFu GPT, SpyFu's official custom GPT, answers keyword and ranking questions inside ChatGPT. Letaido runs SpyFu jobs on a schedule and sends the results to apps like Google Sheets, Slack and Notion.
Is there a SpyFu MCP server? +
SpyFu's help center and API docs don't list one. Letaido is not an MCP server either: it connects to the SpyFu API with your API ID and Secret Key and runs whole jobs across your apps.
What does the agent change, and what do I approve? +
Nothing in SpyFu: every SpyFu action is a read. Changes happen in the other app, like a Slack post or a HubSpot company field. Allow all read operations once per app; approve each kind of write once.
Put your SpyFu data to work
Connect SpyFu, then ask for a job like "Post the paid keywords my competitors just started buying to #ppc every month". Leta gets it done on your schedule, or the moment you ask.
Get LetaidoRead domain stats and history7
Read a domain's monthly SEO and PPC stats, now, for one past month or for every month tracked, for up to 100 domains at once, and find domains by name pattern and size.
- Find matching domains
- Get active dates
- Get all domain stats
- Get bulk domain stats
- Get domain stats for date
- Get latest domain stats
- Get live SEO stats
Find competitors3
List a domain's top organic, paid or combined competitors by how many keywords they share.
- Get combined top competitors
- Get top PPC competitors
- Get top SEO competitors
Compare keyword gaps5
Find keywords where a competitor outranks you or just overtook you, and organic or paid keywords several rivals share that you lack (Kombat).
- Get competing PPC keywords
- Get competing SEO keywords
- Get organic outranking keywords
- Get where they just surpassed you
- Get where they outrank you
Track organic keyword changes9
Read a site's most valuable keywords and what changed since last month: rank gains and losses, click gains and losses, new rankings, and keywords entering or leaving page one.
- Get gained clicks keywords
- Get gained ranks keywords
- Get just fell off keywords
- Get just made it keywords
- Get lost clicks keywords
- Get lost ranks keywords
- Get most valuable keywords
- Get newly ranked keywords
- Get SEO keywords
Read top pages3
List a site's pages drawing the most estimated organic clicks, or pages that recently started drawing traffic.
- Get most traffic top pages
- Get new top pages
- Get top pages
Read SERPs and rank history4
Read who ranks for a keyword in positions 1 to 100, and how a domain's rankings moved month by month on keywords or against other domains.
- Get domain ranking history
- Get domain rankings on keywords
- Get keyword rankings on domains
- Get SERP analysis
Read paid search keywords3
Read the Google ads a domain shows on each keyword, its most successful paid keywords over the past year and the paid keywords it just started buying.
- Get most successful PPC keywords
- Get new PPC keywords
- Get paid serps
Read ad history4
Read the Google ad copy a domain has run over time, by keyword or by date, and every advertiser that has bid on a keyword.
- Get domain ad history
- Get domain ad history by date
- Get keyword ad history
- Get keyword ad history with stats
Research keywords8
Find related, question and buying-intent keywords for a seed term, keywords top sites also rank or advertise on, and volume, difficulty and CPC for a keyword list.
- Get also buys ads for keywords
- Get also ranks for keywords
- Get keyword expansions
- Get keyword information
- Get keyword information bulk
- Get question keywords
- Get related keywords
- Get transactional keywords
Check API usage3
Read the month's SpyFu API usage and cost so far, in total, by day or by endpoint.
- Get API usage by method
- Get API usage daily
- Get API usage month