How to get the most out of the AI email generator
This tool writes faster when you give it clear direction and the right amount of context.
Be specific about purpose
Vague purposes like 'promote product' give you generic output. Sharp purposes like 'announce early access discount for enterprise users' or 're-engage trial users who didn't upgrade' give you copy that matches the moment.
The tool pulls tone and urgency cues from your purpose statement. If you're announcing a time-limited offer, say so. If you're nurturing a cold list, frame it that way.
Use audience to shift language
The audience field changes how the AI talks. 'B2B decision makers' gets you formal, benefit-focused copy. 'Young parents' gets you empathetic, time-saving language. 'Freelance designers' gets you creative, tool-focused messaging.
You can also specify buyer stage: 'leads who downloaded the guide' or 'customers who haven't logged in for 30 days' will shape the CTA and body copy around where they are in your funnel.
Add product details for branded copy
The product field isn't just a name drop. Add a short descriptor like 'Acme CRM for small sales teams' or 'Healthy meal kits delivered weekly' so the AI can reference features and benefits naturally in the body copy.
If you leave it blank, you'll get structure and strategy but placeholder language. Fill it in to get copy you can actually send with light edits.
Test tone against your campaign type
Friendly works for most newsletters and nurture sequences. Urgent works for flash sales and event reminders. Formal works for enterprise outreach and compliance updates. Playful works for consumer brands with personality.
Run the same purpose through two tones to see which voice fits your list better. You can always adjust the output, but starting in the right tonal range saves editing time.